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cc-by (c) Lopez-Gonzalez, Hibai et al., 2023
Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/220717

Gambling-like features in fan tokens

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Fan tokens are a form of cryptocurrency that allow owners to participate in various fanrelated experiences such as voting on the music to be played during half-time breaks in sporting events. Since 2020, many elite sport teams have issued fan tokens, allegedly as a way to engage with fans and hear their voice. However, fan tokens also raise some concerns. They are largely gamified digital items that intend to keep fans within the providers’ app. Also, they can be traded in exchange platforms, which arguably transform them into collectibles, whose value can vary over time. Here, we explore fan tokens through a case study from a football (soccer) club (i.e., an F.C. Barcelona fan token). Drawing on literature from situational and structural characteristics of gambling, we analyse the gamblinglike features that fan tokens include in their product design. Such features are discussed from a public health perspective, comparing what they mean in gambling contexts and how potentially harmful they could be for fan token holders.

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LOPEZ-GONZALEZ, Hibai, GRIFFITHS, M.d.. Gambling-like features in fan tokens. _Journal of Gambling Studies_. 2023. Vol. 39, núm. 1579-1596. [consulta: 24 de novembre de 2025]. ISSN: 1050-5350. [Disponible a: https://hdl.handle.net/2445/220717]

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