Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda

dc.contributor.authorKawaf, Fatema
dc.contributor.authorGirotto, Michele
dc.date.accessioned2025-01-25T17:58:21Z
dc.date.available2025-01-25T17:58:21Z
dc.date.issued2024-05-01
dc.date.updated2025-01-25T17:58:21Z
dc.description.abstractLivestream commerce is a form of social commerce that leverages advanced technology for interactivity. Although research is complex due to vast geographical and platform diversity, this domain is ideal for applying affordance theory. We systematically analyze 62 livestreaming and social commerce research papers that have used affordance theory. Our three-step methodology includes performance analysis to identify prolific authors and collaborative patterns; thematic analysis to uncover methodological approaches, contextual themes and focal points of investigation; and science mapping to identify thematic evolution and research frontiers. (...)
dc.format.extent17 p.
dc.format.mimetypeapplication/pdf
dc.identifier.idgrec753624
dc.identifier.issn1567-4223
dc.identifier.urihttps://hdl.handle.net/2445/217986
dc.language.isoeng
dc.publisherElsevier B.V.
dc.relation.isformatofReproducció del document publicat a: https://doi.org/https://doi.org/10.1016/j.elerap.2024.101399
dc.relation.ispartofElectronic Commerce Research And Applications, 2024, vol. 65, p. 1-17
dc.relation.urihttps://doi.org/https://doi.org/10.1016/j.elerap.2024.101399
dc.rightscc-by-nc-nd (c) Elsevier B.V., 2024
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc/3.0/es/*
dc.sourceArticles publicats en revistes (Empresa)
dc.subject.classificationComerç electrònic
dc.subject.classificationDades de recerca
dc.subject.classificationBibliometria
dc.subject.classificationSociologia de l'economia
dc.subject.otherElectronic commerce
dc.subject.otherResearch data
dc.subject.otherBibliometrics
dc.subject.otherSociology of economics
dc.titleMapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/acceptedVersion

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