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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/203363
La petjada digital de les nostres decisions
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[ca] Desde la subjectivitat, aquest treball narra el paper, funcionament consegiiéncies de l'algoritme publicitari de les nostres xarxes socials. Es aixi, com prenen alhora importancia envers l'assumpte dotacions
específiques com el gènere, el cos, la construcció identitaria o el malestar huma. Des dun analisis inicial dels anuncis pertinents al meu propi Instagram, faig una recerca sobre la problemática que comporta el biaix
misogin de les fórmules matematiques algorismàtiques, amb l'objectiu de comprendre que és el que com a estudiant de Belles Arts puc dur a terme per a subvertir aquesta evidencia. Tot això, mitjançant una practica
artística contrapublicitaria que esdevingui motiu vehicular per a transformar el pensament crític i incitar a un mode de consum més responsable en una societat de consum desmesurat que es troba constantment "en línia".
[eng] From the subjectivity, this work narrates the role, functioning and consequences of the advertising algorithm of our social networks. This is how, at the same time, specific endowments such as gender, the body, the construction of identity or human discomfort take on importance respect the matter. From an initial analysis of the ads that appeared on my own Instagram, | investigate on the problem that entails the misogynistic bias of algorithmic mathematical formulas, with the aim of understanding what can do to subvert this evidence as a Fine Arts student. All this, through a counter-advertising artistic practice that becomes a vehicular motif to transform critical thinking and encourage a more responsible mode of consumption in a society of excessive consumption that is constantly "on line”.
[eng] From the subjectivity, this work narrates the role, functioning and consequences of the advertising algorithm of our social networks. This is how, at the same time, specific endowments such as gender, the body, the construction of identity or human discomfort take on importance respect the matter. From an initial analysis of the ads that appeared on my own Instagram, | investigate on the problem that entails the misogynistic bias of algorithmic mathematical formulas, with the aim of understanding what can do to subvert this evidence as a Fine Arts student. All this, through a counter-advertising artistic practice that becomes a vehicular motif to transform critical thinking and encourage a more responsible mode of consumption in a society of excessive consumption that is constantly "on line”.
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Treballs Finals de Grau de Belles Arts. Facultat de Belles Arts. Universitat de Barcelona, Curs: 2022-2023, Tutor: Beccari, Enrico
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RAMOS PALACIOS, Maria. La petjada digital de les nostres decisions. [consulted: 7 of August of 2026]. Available at: https://hdl.handle.net/2445/203363