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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/126687
Diferencias de la adopción del comercio electrónico entre países
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The aim of this paper is to examine the moderating effects in the adoption of e-commerce as the diffusion state in a country, emphasising the characteristics presented by each country according to the development of this commercial channel. Secondary exploratory data analysis showed primary relationships of development of e-commerce adoption and variables used to describe it, such as social influence and expectations of effort.
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SÁNCHEZ TORRES, Javier Alirio and ARROYO CAÑADA, Francisco Javier. Diferencias de la adopción del comercio electrónico entre países. Suma de negocios. 2016. Vol. 7, num. 16, pags. 141-150. ISSN 2215-910X. [consulted: 6 of October of 2026]. Available at: https://hdl.handle.net/2445/126687