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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/102091
Positioning emerging tourism markets using tourism and economic indicators
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Most tourism research is centred in the world's top tourism destinations. The present study focuses on the interactions between tourism and economic variables in twenty emerging markets. First, we provide a descriptive analysis and we rank the countries according to their percentage average annual growth in relation to a set of economic and tourism indicators during the last decade. By means of categorical principal component analysis we synthesize all the information of the rankings into two components: growth in the contribution of tourism to economic activity, and growth in hotel accommodation. Finally, we project all twenty destinations in a two-dimensional perceptual map. We obtain four clusters of destinations: Mali and Madagascar, with the top positions in terms of growth of the economic contribution of tourism; on the other extreme, Jamaica, Cyprus, Croatia, Portugal and Ireland, which are the more mature markets; Botswana, Bulgaria, and New Zealand, with the top positions regarding the growth in hotel accommodation; and in the opposite situation, the Republic of Moldova, which in spite of a moderate growth in hotel accommodation, has experienced a high increase in the contribution of tourism to economic activity. These results aim to shed light on the relative positioning of emerging destinations with respect to their potential competitors.
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CLAVERÍA GONZÁLEZ, Óscar. Positioning emerging tourism markets using tourism and economic indicators. Journal of Hospitality and Tourism Management. 2016. Vol. 29, num. December, pags. 143-153. ISSN 1447-6770. [consulted: 11 of October of 2026]. Available at: https://hdl.handle.net/2445/102091