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2015-01

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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/108106

Active audiencies and journalism: Involved citizens or motivated consumers?

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Abstract

Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC), appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information on the motivations that drive citizens to actively participate through the mechanisms that the media make available to them on their own websites or through social networks. There is a similar lack of information on the role that users attribute to their involvement in the functioning of the media and whether it contributes to improving their democratic function. This article aims to shed some light on this subject.

Subject

Premsa electrònica, Diaris, Consumidors, Audiència (Mitjans de comunicació de massa), Participació ciutadana, Democràcia

Subject (English)

Electronic journals, Newspapers, Consumers, Mass media audiences, Citizen participation, Democracy

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Articles publicats en revistes (Biblioteconomia, Documentació i Comunicació Audiovisual)

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MASIP, Pere, et al. Active audiencies and journalism: Involved citizens or motivated consumers?. Brazilian Journalism Review. 2015. Vol. 11, num. 1, pags. 234-255. ISSN 1981-9854. [consulted: 12 of August of 2026]. Available at: https://hdl.handle.net/2445/108106

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