Institutional quality, cultural values and digital transformation in MSMEs: the moderating role of uncertainty avoidance in emerging economies

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dc.contributor.authorClemente Almendros, José Antonio
dc.contributor.authorIvan Pastor Sanz
dc.contributor.authorNicoara-Popescu, Doriana
dc.contributor.authorSomohano Rodriguez, Francisco M.
dc.date.accessioned2026-05-14T11:53:25Z
dc.date.available2026-05-14T11:53:25Z
dc.date.issued2026-04-28
dc.date.updated2026-05-14T11:53:25Z
dc.description.abstractPurpose -- Micro, small and medium-sized enterprises (MSMEs) digital adoption exhibits significant disparities across nations. We extend beyond traditional approaches by examining both the separate and combined effects of institutional settings and society's risk aversion on digital transformation. We focus on uncertainty avoidance (UA), as it captures societal attitudes toward risk and change, being aspects inherently linked to digital transformation processes. Design/methodology/approach -- Using data from 17,498 Ibero-American MSMEs, our results reveal that favorable institutional environments positively influence digital transformation, while high UA hinders it. Findings -- Additionally, we find a significant moderating effect: as UA increases, the positive impact of institutional quality on digital adoption diminishes. Originality/value -- These findings suggest societal attitudes toward uncertainty and risk can override institutional support for digital transformation, even in strong institutional frameworks.
dc.format.extent23 p.
dc.format.mimetypeapplication/pdf
dc.identifier.idgrec769863
dc.identifier.issn1746-8809
dc.identifier.urihttps://hdl.handle.net/2445/229512
dc.language.isoeng
dc.publisherEmerald Publishing
dc.relation.isformatofVersió postprint del document publicat a: https://doi.org/10.1108/IJOEM-04-2025-0714
dc.relation.ispartofInternational Journal of Emerging Markets, 2026
dc.relation.urihttps://doi.org/10.1108/IJOEM-04-2025-0714
dc.rightscc-by-nc (c) Emerald Publishing, 2026
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.sourceArticles publicats en revistes (Empresa)
dc.subject.classificationCultura organitzativa
dc.subject.classificationEmpreses de base tecnològica
dc.subject.classificationControl de qualitat
dc.subject.otherCorporate culture
dc.subject.otherUniversity-based new business enterprises
dc.subject.otherQuality control
dc.titleInstitutional quality, cultural values and digital transformation in MSMEs: the moderating role of uncertainty avoidance in emerging economies
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/acceptedVersion

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