Competency-based learning in a real and multicultural marketing consultancy project

Abstract

The European Higher Education Area proposes a reformulation of the teaching methodologies based on the education-learning teaching methodologies, oriented to a continuous process of acquisition of competences that improve the professional profile. The great variety of courses and universities involved in the framework of the European Higher Education Area are concerned to know the satisfaction level of students and how it is possible to attend to their needs. The present work provides empirical evidence of how satisfaction improves the perception of acquired competences of the marketing students who had followed the methodology of the International Virtual Consulting Firm (IVCF). It is an innovative project about an international educational program designed to bring college students closer to the skills required by companies to facilitate their entry into the labour market. The universities can use these results to incorporate similar methodologies in their study plans and to improve the attractiveness of their marketing studies.