Building brand loyalty in e-commerce of fashion lingerie

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dc.contributor.authorSánchez Torres, Javier Alirio
dc.contributor.authorArroyo Cañada, Francisco Javier
dc.date.accessioned2017-07-13T10:37:22Z
dc.date.available2017-07-13T10:37:22Z
dc.date.issued2017
dc.date.updated2017-07-13T10:37:23Z
dc.description.abstractThe purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. ...
dc.format.extent12 p.
dc.format.mimetypeapplication/pdf
dc.identifier.idgrec672821
dc.identifier.issn1361-2026
dc.identifier.urihttps://hdl.handle.net/2445/113735
dc.language.isoeng
dc.publisherEmerald
dc.relation.isformatofVersió postprint del document publicat a: https://doi.org/10.1108/JFMM-05-2016-0047
dc.relation.ispartofJournal of Fashion Marketing & Management, 2017, vol. 21, num. 1, p. 103-114
dc.relation.urihttps://doi.org/10.1108/JFMM-05-2016-0047
dc.rights(c) Emerald, 2017
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.sourceArticles publicats en revistes (Empresa)
dc.subject.classificationGestió de la innovació
dc.subject.classificationControl de qualitat
dc.subject.classificationXarxes socials
dc.subject.classificationSatisfacció del consumidor
dc.subject.classificationProductes de marca
dc.subject.otherInnovation management
dc.subject.otherQuality control
dc.subject.otherSocial networks
dc.subject.otherConsumer satisfaction
dc.subject.otherBrand name products
dc.titleBuilding brand loyalty in e-commerce of fashion lingerie
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/acceptedVersion

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