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Article

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Accepted version

Publication date

2022-10-01

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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/201734

New insights on satisfaction prototypes for segmentation

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https://doi.org/10.1177/13567667211060566

Abstract

This paper tests a conceptual segmentation using a criterion outlined by Oliver based on the satisfaction prototypes customers may follow. The empirical study was conducted with a sample of theme park visitors grouped into four satisfaction prototypes/segments. Results show the presence of important differences by groups in terms of both the effects of perceived value dimensions on satisfaction and the level of satisfaction by segment, supporting the proposed approach. The findings are valuable for a better identification of key drivers of segments' satisfaction, which will be helpful to redesign service experiences to better fit the varying preferences of modern consumers.

Subject

Estratègies d'aprenentatge, Qualitat de l'ensenyament, Mercat de treball

Subject (English)

Learning strategies, Educational quality, Labor market

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Articles publicats en revistes (Econometria, Estadística i Economia Aplicada)

Citation

DUQUE ZULUAGA, Lola and RIERA I PRUNERA, Maria Carme. New insights on satisfaction prototypes for segmentation. Journal of Vacation Marketing. 2022. Vol. 28, num. 4, pags. 1-24. ISSN 1356-7667. [consulted: 9 of August of 2026]. Available at: https://hdl.handle.net/2445/201734

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