Fitxers

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2022-10-01

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Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/201734

New insights on satisfaction prototypes for segmentation

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Recurs relacionat

https://doi.org/10.1177/13567667211060566

Resum

This paper tests a conceptual segmentation using a criterion outlined by Oliver based on the satisfaction prototypes customers may follow. The empirical study was conducted with a sample of theme park visitors grouped into four satisfaction prototypes/segments. Results show the presence of important differences by groups in terms of both the effects of perceived value dimensions on satisfaction and the level of satisfaction by segment, supporting the proposed approach. The findings are valuable for a better identification of key drivers of segments' satisfaction, which will be helpful to redesign service experiences to better fit the varying preferences of modern consumers.

Matèries

Estratègies d'aprenentatge, Qualitat de l'ensenyament, Mercat de treball

Matèries (anglès)

Learning strategies, Educational quality, Labor market

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Col·leccions

Articles publicats en revistes (Econometria, Estadística i Economia Aplicada)

Citació

DUQUE ZULUAGA, Lola and RIERA I PRUNERA, Maria Carme. New insights on satisfaction prototypes for segmentation. Journal of Vacation Marketing. 2022. Vol. 28, num. 4, pags. 1-24. ISSN 1356-7667. [consulted: 22 of June of 2026]. Available at: https://hdl.handle.net/2445/201734

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