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Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/201734
New insights on satisfaction prototypes for segmentation
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This paper tests a conceptual segmentation using a criterion outlined by Oliver based on the satisfaction prototypes customers may follow. The empirical study was conducted with a sample of theme park visitors grouped into four satisfaction prototypes/segments. Results show the presence of important differences by groups in terms of both the effects of perceived value dimensions on satisfaction and the level of satisfaction by segment, supporting the proposed approach. The findings are valuable for a better identification of key drivers of segments' satisfaction, which will be helpful to redesign service experiences to better fit the varying preferences of modern consumers.
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DUQUE ZULUAGA, Lola, RIERA I PRUNERA, Maria carme. New insights on satisfaction prototypes for segmentation. _Journal of Vacation Marketing_. 2022. Vol. 28, núm. 4, pàgs. 1-24. [consulta: 14 de gener de 2026]. ISSN: 1356-7667. [Disponible a: https://hdl.handle.net/2445/201734]