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2024-11-29

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cc-by-nc (c) Emerald Publishing, 2024
Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/217138

Social media in healthcare emergency management: insights from Spanish hospitals during the COVID-19 pandemic

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https://doi.org/10.1108/IJES-02-2024-0013

Abstract

Purpose – This study aims to explore the Facebook communication strategies of Spanish hospitals during health emergencies, focusing on their role in crisis management and public information dissemination.Design/methodology/approach – Automatic topic modelling and deep learning sentiment analysis were applied to analyse 151,738 posts from 274 hospital Facebook pages (March 2020–Feb 2022). Regression analyses were used to explore the relationships between topics, sentiment scores and hospital characteristics (...)

Subject

Xarxes d'informació, Xarxes socials, Pandèmia de COVID-19, 2020-, Gestió hospitalària

Subject (English)

Information networks, Social networks, COVID-19 Pandemic, 2020-, Hospital administration

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RAVENDA, Diego, et al. Social media in healthcare emergency management: insights from Spanish hospitals during the COVID-19 pandemic. International Journal of Emergency Services. 2024. Vol. 13, num. 3, pags. 215-231. ISSN 2047-0894. [consulted: 18 of August of 2026]. Available at: https://hdl.handle.net/2445/217138

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