Amb motiu del tancament d'estiu, la validació de documents es reprendrà a partir del 28 d'agost de 2026. Disculpeu les molèsties.
Con motivo del cierre de verano, la validación de documentos se reanudará a partir del 28 de agosto de 2026. Disculpad las molestias
Due to the summer closure, document validation will resume starting August 28, 2026. We apologize for any inconvenience.

Fitxers

TFG-ADE-Efrimidi-Ksenia-febrer15.pdf (1.15 MB)

Tipus de document

Treball de fi de màster

Data de publicació

2015-02

Llicència de publicació

cc-by-nc-nd (c) Efrimidi, 2015
Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/64464

Marketing plan of developing and promoting sport shoes online shop LifeShoes

Títol de la revista

Autors

Director/Tutor

ISSN de la revista

Títol del volum

Recurs relacionat

Resum

I was faced with a marketing problem: To convey the idea of the project to the consumer, gain their trust formulating the trend image properly. The aim is to develop the marketing plan of opening and promoting the online shoe shop, retailing worldwide known brands as Nike, Adidas, Reebok, Uggs and Timberland, represented with wide range of products from either new collections or some exclusive models that are limited, (although from previous collections too but still having the large demand, according last retail statistics). Provide good and fast logistics service with possibility of trying at home different models and sizes, offering safe means of payment, assure my customers the good product quality and giving guarantees and unprecedented product return, in case the item is not appropriate according the customer’s needs. There were available statistics from the real shop by internet, selling the same kind of product – it was very useful to make the accurate decision about the strategy and further behaviour. Calculation of the profit and payback were satisfying, although some correction could be applied regards to vulnerability of the economic and political environment.

Descripció

Treballs Finals del Grau de d'Administració i Direcció d'Empreses, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2014-2015 , Tutor: Francesc Xavier Arroyo

Matèries

Comerç electrònic, Màrqueting, Sabates esportives, Treballs de fi de grau

Matèries (anglès)

Electronic commerce, Marketing, Athletic shoes, Bachelor's theses

Citació

Col·leccions

Treballs Finals de Grau (TFG) - Administració i Direcció d'Empreses

Citació

EFRIMIDI, Ksenia. Marketing plan of developing and promoting sport shoes online shop LifeShoes. [consulted: 18 of August of 2026]. Available at: https://hdl.handle.net/2445/64464

Exportar metadades

JSON - METS

Compartir registre