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2022-08-07

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Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/232328

Fruiturisme: The Boost of Fruit Tourism in Catalan Rural Areas

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This research involves an in-depth study of tourism as an economic driver in rural areas, specifically in those with prominent entrepreneurship and diversification in agrarian family businesses. We base it on a case study of Fruiturisme, a tourism project being developed in the small town of Aitona (Catalonia) which offers the experience of viewing fruit trees in bloom. In-depth interviews to local stakeholders are used to collect data and provide arguments to reinforce entrepreneurship and diversification in agrarian family businesses. We highlight the characteristics that foster the development and continuity of such agrotourism projects in domestic and international markets, as well as the sustainability of agrarian family businesses. The support and developmental drive by Aitona Town Council, together with the endogenous collaboration of the residents of the entire municipality, has generated an ideal scenario in which to create a tourist product that is recognized nationally and internationally. The contribution of this article is to highlight this cogovernance of different staketholders to implement tourism activities and to go on with this collaboration to diversify the business activity of different farms and entrepreneurship in the town. Otherwise, rural places will have an uncertain future, but agriculture and tourism are a pairing of great value. Furthermore, this cogovernance and community participation raise as key strategies to develop sustainable tourism.

Recurs relacionat

https://doi.org/10.1080/21568316.2022.2122072

Matèries

Turisme gastronòmic, Desenvolupament rural

Matèries (anglès)

Culinary tourism, Rural development

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Citació

CRESPI VALLBONA, Montserrat and FARRAN PLANA, Manel. Fruiturisme: The Boost of Fruit Tourism in Catalan Rural Areas. Tourism Planning & Development. 2022. Vol. 20, num. 6, pags. 1160-1181. ISSN 2156-8324. [consulted: 5 of November of 2026]. Available at: https://hdl.handle.net/2445/232328

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