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Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/69594
Analysis of luxury resort hotels by using the Fuzzy Analytic Hierarchy Process and the Fuzzy Delphi Method
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Experience Economy is an accelerator switching the experience process of consumption into eternal memory, perfecting value and promoting positive after-buying intention. This research uses the Fuzzy Delphi Method (FDM) and Fuzzy Analytic Hierarchy Process (FAHP) to construct a system of evaluation criteria focused on understanding the luxury resort hotels (LRHs) industry in Taiwan and Macao. One finding of this study is that objective hotels in these two territories exhibit different hotel operating characteristic (the unity LRHs mode in Taiwan vs involving casino LRHs in Macao) and customer markets. These Macanese LRHs define them as international operations, in contrast the Taiwanese position themselves as domestic businesses. The other finding is that Taiwan based evaluation criteria on consumer-orientation and operation and management, while Macao stressed evaluation based on operation and management to manage LRHs industry.
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GIL LAFUENTE, Anna maria, MERIGÓ LINDAHL, José m., VIZUETE LUCIANO, Emilio. Analysis of luxury resort hotels by using the Fuzzy Analytic Hierarchy Process and the Fuzzy Delphi Method. _Economic Research-Ekonomska Istrazivanja_. 2014. Vol. 27, núm. 1, pàgs. 244-266. [consulta: 20 de gener de 2026]. ISSN: 1331-677X. [Disponible a: https://hdl.handle.net/2445/69594]