Carregant...
Fitxers
Tipus de document
ArticleVersió
Versió acceptadaData de publicació
Tots els drets reservats
Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/197769
Are social media influencers effective? An analysis of information adoption by followers
Títol de la revista
Director/Tutor
ISSN de la revista
Títol del volum
Recurs relacionat
Resum
This study explored the adoption of information offered by social media influencers to their followers, and how social media influencers affect the intention to purchase, and the ultimate purchase of products or services by their followers. The information acceptance model was applied, which addresses the characteristics of acceptance: attitude, need, quality, credibility, intention, and use of information. This model was validated through structural equation modelling based on a survey of 381 people who use social networking websites. The results indicated that all the variables of the applied model and their characteristics are directly related to the way influencers connect to their audience and the finding that the 'emotional relationship' that influencers create with their followers is key for information acceptance.
Matèries (anglès)
Citació
Col·leccions
Citació
ROLDAN GALLEGO, Juan sebastián, SÁNCHEZ TORRES, Javier alirio, ARGILA IRURITA, Ana maría, ARROYO CAÑADA, Francisco javier. Are social media influencers effective? An analysis of information adoption by followers. _International Journal of Technology Marketing_. 2023. Vol. 17, núm. 2, pàgs. 188-211. [consulta: 21 de gener de 2026]. ISSN: 1741-8798. [Disponible a: https://hdl.handle.net/2445/197769]