Fitxers
Tipus de document
ArticleVersió
Versió publicadaData de publicació
Llicència de publicació
Si us plau utilitzeu sempre aquest identificador per citar o enllaçar aquest document: https://hdl.handle.net/2445/227820
Explaining actual purchase behaviour in quick-service restaurants: an approach integrating the theory of reasoned action and customers' service perception
Títol de la revista
Director/Tutor
ISSN de la revista
Títol del volum
Recurs relacionat
Resum
Purpose
The aim of this study is to identify the factors that drive customers' actual purchase behaviour in a specific quick-service restaurant. To this end, a conceptual model is proposed that integrates constructs from the Theory of Reasoned Action (TRA) and the Service-Profit Chain.
Design/methodology/approach
A total of 430 surveys (with corresponding purchase receipts) were collected from customers of a franchised quick-service restaurant belonging to a renowned international brand. Data were analysed using partial least squares structural equation modelling.
Matèries
Matèries (anglès)
Citació
Col·leccions
Citació
MENDOCILLA MEREGILDO, Mario, MIRAVITLLES MATAMOROS, Paloma and MATUTE, Jorge. Explaining actual purchase behaviour in quick-service restaurants: an approach integrating the theory of reasoned action and customers' service perception. International Journal of Quality & Reliability Management. vol. 43. Vol. 4, num. 1057–1079, pags. 2026. ISSN 0265-671X. [consulted: 22 of May of 2026]. Available at: https://hdl.handle.net/2445/227820