Explaining actual purchase behaviour in quick-service restaurants: an approach integrating the theory of reasoned action and customers' service perception

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dc.contributor.authorMendocilla Meregildo, Mario
dc.contributor.authorMiravitlles Matamoros, Paloma
dc.contributor.authorMatute, Jorge
dc.date.accessioned2026-03-03T11:57:24Z
dc.date.available2026-03-03T11:57:24Z
dc.date.issued2026-03-25
dc.date.updated2026-03-03T11:57:24Z
dc.description.abstractPurpose The aim of this study is to identify the factors that drive customers' actual purchase behaviour in a specific quick-service restaurant. To this end, a conceptual model is proposed that integrates constructs from the Theory of Reasoned Action (TRA) and the Service-Profit Chain. Design/methodology/approach A total of 430 surveys (with corresponding purchase receipts) were collected from customers of a franchised quick-service restaurant belonging to a renowned international brand. Data were analysed using partial least squares structural equation modelling.
dc.format.extent23 p.
dc.format.mimetypeapplication/pdf
dc.identifier.idgrec766356
dc.identifier.issn0265-671X
dc.identifier.urihttps://hdl.handle.net/2445/227820
dc.language.isoeng
dc.publisherEmerald Publishing
dc.relation.isformatofReproducció del document publicat a: https://doi.org/10.1108/IJQRM-03-2025-0084
dc.relation.ispartofInternational Journal of Quality & Reliability Management, vol. 43, num. 4, p. 1057–1079, 2026
dc.relation.urihttps://doi.org/10.1108/IJQRM-03-2025-0084
dc.rightscc-by (c) Mendocilla, Mario et al., 2026
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.sourceArticles publicats en revistes (Empresa)
dc.subject.classificationMenjar ràpid
dc.subject.classificationRestaurants
dc.subject.classificationRelacions amb els clients
dc.subject.otherFast food restaurants
dc.subject.otherRestaurants
dc.subject.otherCustomer relations
dc.titleExplaining actual purchase behaviour in quick-service restaurants: an approach integrating the theory of reasoned action and customers' service perception
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion

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