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2013-03

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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/119782

Using response surface methodology to optimize factors in conjoint experiments

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Abstract

Identifying relevant attributes or variables is the first objective of conjoint analysis in market research. As a result of technological development, today it is common for researchers to use sequential experimental methods for adjusting design factors in successive phases. In particular, in the field of consumer behaviour these models are used predominantly for assessing subjective perceptions relating to the attributes of different products with high sensorial components (e.g. food, drinks and personal care products) ...

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https://doi.org/10.2501/IJMR-2013-023

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Estudis de mercat, Anàlisi factorial, Anàlisi conjunt (Màrqueting)

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Market surveys, Factor analysis, Conjoint analysis (Marketing)

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HUERTAS GARCÍA, Rubén, et al. Using response surface methodology to optimize factors in conjoint experiments. International Journal of Market Research. 2013. Vol. 55, num. 2, pags. 267-288. ISSN 1470-7853. [consulted: 16 of October of 2026]. Available at: https://hdl.handle.net/2445/119782

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