Using response surface methodology to optimize factors in conjoint experiments

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dc.contributor.authorHuertas García, Rubén
dc.contributor.authorGázquez-Abad, Juan Carlos
dc.contributor.authorMartínez López, Francisco J., 1975-
dc.contributor.authorEsteban Millat, Irene
dc.date.accessioned2018-02-13T09:59:04Z
dc.date.available2018-02-13T09:59:04Z
dc.date.issued2013-03
dc.date.updated2018-02-13T09:59:04Z
dc.description.abstractIdentifying relevant attributes or variables is the first objective of conjoint analysis in market research. As a result of technological development, today it is common for researchers to use sequential experimental methods for adjusting design factors in successive phases. In particular, in the field of consumer behaviour these models are used predominantly for assessing subjective perceptions relating to the attributes of different products with high sensorial components (e.g. food, drinks and personal care products) ...
dc.format.extent22 p.
dc.format.mimetypeapplication/pdf
dc.identifier.idgrec604181
dc.identifier.issn1470-7853
dc.identifier.urihttps://hdl.handle.net/2445/119782
dc.language.isoeng
dc.publisherWorld Advertising Research Center (WARC)
dc.relation.isformatofVersió preprint del document publicat a: https://doi.org/10.2501/IJMR-2013-023
dc.relation.ispartofInternational Journal of Market Research, 2013, vol. 55 , num. 2, p. 267-288
dc.relation.urihttps://doi.org/10.2501/IJMR-2013-023
dc.rights(c) The Market Research Society, 2013
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.sourceArticles publicats en revistes (Empresa)
dc.subject.classificationEstudis de mercat
dc.subject.classificationAnàlisi factorial
dc.subject.classificationAnàlisi conjunt (Màrqueting)
dc.subject.otherMarket surveys
dc.subject.otherFactor analysis
dc.subject.otherConjoint analysis (Marketing)
dc.titleUsing response surface methodology to optimize factors in conjoint experiments
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/submittedVersion

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