Extension of the Theory of Planned Behavior to predict the intention to consume insect-based products : The moderating effect of food neophobia

Vista senzilla d'ítem
dc.contributor.advisorArgilés Bosch, Josep M.
dc.contributor.authorSierra Navarré, Rafael
dc.date.accessioned2017-11-07T16:42:05Z
dc.date.available2017-11-07T16:42:05Z
dc.date.issued2017
dc.descriptionTreballs Finals del Màster de Recerca en Empresa, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2016-2017, Tutor: Josep Maria Argilés Boschca
dc.description.abstractThe purpose of this paper is to investigate the determinants of the adoption of insectbased products in the province of Barcelona. The aim is to explain the effect of attitude, subjective norm and perceived behavioral control on consumption intention towards insect-based products. Since insect-based products are a novel food, and thus it is unfamiliar, relatively as compared to conventional food, food neophobia will be incorporated into the model to assess its moderation effect.ca
dc.format.extent32 p.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/2445/117502
dc.language.isoengca
dc.rightscc-by-nc-nd (c) Sierra Navarré, 2017
dc.rights.accessRightsinfo:eu-repo/semantics/openAccessca
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es
dc.sourceMàster Oficial - Recerca en Empresa
dc.subject.classificationAlimentscat
dc.subject.classificationInsectescat
dc.subject.classificationAliments d'origen animalcat
dc.subject.classificationTreballs de fi de màster
dc.subject.classificationEstudis de mercat
dc.subject.otherFood
dc.subject.otherInsects
dc.subject.otherFood of animal origin
dc.subject.otherMaster's theses
dc.subject.otherMarket surveyseng
dc.titleExtension of the Theory of Planned Behavior to predict the intention to consume insect-based products : The moderating effect of food neophobiaca
dc.typeinfo:eu-repo/semantics/masterThesisca

Fitxers

Paquet original

Mostrant 1 - 1 de 1
Miniatura
Nom:
TFM-REC_SierraNavarre_2017-.pdf
Mida:
810.9 KB
Format:
Adobe Portable Document Format
Descarregar

Col·leccions

Màster Oficial - Recerca en Empresa