Màster Oficial - Recerca en Empresa

URI permanent per a aquesta col·leccióhttps://hdl.handle.net/2445/116606

Treballs Finals del Màster de Recerca en Empresa de la Facultat d'Economia i Empresa de la Universitat de Barcelona.

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Inteligencia Artificial en la Cadena de Suministro: Estrategias y Aplicaciones Innovadoras
(2024) Xu, Ying; Guitart Tarrés, Laura
La integración de la Inteligencia Artificial (IA) en la gestión de la cadena de suministro es crucial ante la creciente demanda de eficiencia operativa y sostenibilidad global. Este estudio analiza los impactos transformadores de tecnologías como el aprendizaje automático, el análisis predictivo y IoT en las estrategias logísticas y operativas de diversas industrias. La IA mejora la toma de decisiones, optimiza la eficiencia logística y promueve prácticas sostenibles a través de análisis cuantitativos y estudios de caso. Su aplicación en las cadenas de suministro resulta en mejoras significativas en la gestión de inventarios y la previsión de demanda, reduciendo residuos y emisiones por sobreproducción y exceso de inventario. Las tecnologías de IA también posibilitan el seguimiento y gestión en tiempo real, aumentando la resiliencia y transparencia de las cadenas de suministro, que se adaptan mejor a cambios del mercado y a perturbaciones como la pandemia de COVID-19. El estudio reconoce los desafíos en la integración de la IA en sistemas existentes, incluyendo la necesidad de grandes inversiones en tecnología y formación. Se sugieren direcciones para futuras investigaciones, enfocadas en el desarrollo de algoritmos de IA más avanzados que requieran menos reciclaje y en la exploración de aplicaciones intersectoriales de estas innovaciones para mejorar la resistencia y eficiencia de las cadenas de suministro globalmente. Este trabajo destaca el papel crucial de la IA en fomentar la excelencia operativa y prácticas sostenibles, modelando un futuro más adaptable y ecológicamente responsable para la gestión de la cadena de suministro.
How Podcast Media Content Marketing Shapes Consumer. Brand Perception and Favorability
(2024) Yin, Lijun; Gil Lafuente, Jaime
With the rise of digital media, podcasts have emerged as a portable, on-the-go medium that offers a brand-new channel of communication. The commercial value of podcasts has attracted widespread attention in the industry, with many brands still in the observation and evaluation stage, not yet ready to invest or take action. This study will investigate the relationship between consumers brand perception, consumers brand favorability, and the Podcast Media Content Marketing (PMCM). By establishing a framework to describe the pathway of PMCM on consumer brand perception and favorability, this aims to provide brand owners and podcast content host with new perspectives and strategies.
Assessment of the bilateral trade potential between China and the European Union
(2024) Ouyang, Jiayu; Clavería González, Óscar
This study uses an extended gravity model to analyze the determinants of bilateral trade flows between China and the EU from 2002 to 2022. The results show that trade flows between China and the EU are mainly affected by economic size, adjusted geographical distance, trade dependence and real effective exchange rate. Specifically, both China's per capital GDP and the EU countries' per capital GDP have a significant positive impact on bilateral trade flows, highlighting the role of economic growth in promoting trade volume. The distance variable, which combines geographical distance and an adjusted distance variable based on crude oil prices, has a significant negative impact on trade flows, reflecting the constraints of transportation costs and geographical distance on international trade.
The interplay between accounting quality and credit default risk for banks
(2024) Oliveira, Henrique Silverio Siqueira de; Alaminos Aguilera, David
I explored the relationship between accounting quality and credit default risk for banks in the Eurozone. I set a model of banks in Orbis from 2015 to 2023. I aimed to broaden the literature on the banking sector since it has been largely neglected because of its particular balance sheet and financial measures. In agreement with previous findings, the Wilcoxon test revealed that the IFRS 9 mandatory adoption decreases the credit default risk for banks in the Eurozone. The results are accurate after robustness checks However, this study is limited to the Eurozone. Further, since IFRS was often adopted along with concurrent institutional reforms, it is difficult to identify the real effects of IFRS. To my knowledge, it is the first study that analyzes the relationship between accounting quality and credit default risk for banks from an accounting perspective in the Eurozone since previous scholars focused on capital-market impacts. This study contributes to developing a promising line of research in accounting and finance. Further, another implication would be to incentivize policymakers to focus on the improvement of institutional settings rather than the harmonization of accounting standards.
Relación entre procesos de absorción y presencia femenina en la dirección de empresas chinas
(2024) Chen, Hao; Argilés Bosch, Josep M.
Este trabajo final de máster investiga cómo las actividades de absorción influyen en la proporción de mujeres en puestos directivos en empresas chinas. Utilizando un diseño de Diferencias en Diferencias (DiD), el estudio compara empresas que realizaron absorciones significativas en 2019 con aquellas que no lo hicieron. A partir de la identificación de empresas que en 2019 realizaron y no realizaron absorciones dentro de la base de datos CSMAR, se buscaron datos de estas empresas para los tres años anteriores y los tres años posteriores. Los resultados muestran que las empresas que llevaron a cabo absorciones experimentaron un aumento significativo en la proporción de mujeres en sus equipos de alta dirección. Las absorciones ofrecen una oportunidad para reestructurar la gestión y promover la paridad de género. La presencia de directoras se asocia con mejoras en la toma de decisiones, la innovación y el rendimiento empresarial. A pesar de la falta de regulaciones obligatorias en China, las estrategias corporativas pueden fomentar la diversidad de género. Sin embargo, los resultados pueden estar influenciados por factores culturales y económicos específicos de China, por lo que futuras investigaciones deberían realizar análisis comparativos en diferentes países para validar estos hallazgos.
Study of Team Innovation Performance predictors: The intervening effect of College Students' Entrepreneurial Team Faultlines
(2023) Xiao, Yifei; Mach i Piera, Mercè
Objective- This paper aims to examine the mechanisms of team innovation climate on team innovation performance, through the mediating role of transactive memory system. And see the moderation effect of identity-based team faultlines & knowledge-based team faultlines on the relationship of transactive memory system and innovation performance. (...) Practical implications- College entrepreneurial leaders should not only look for people with the same profession, technology, background and experience to form a team, but also build a properly differentiated team, selecting some members with different professional backgrounds and experiences to form a team, and avoiding members with too big an age gap to form a team, which will be more helpful to the team's innovation.
Patterns of spatial clustering of Spanish. Start-ups and the formation of entrepreneurship in the manufacturing sector
(2023) Li, Xinmeng; Romaní Fernández, Javier, 1969-
Entrepreneurship is spatially unequally distributed in Spain and manufacturing entry rates have not been high in the last three years. Using data from the Spanish National Institute of Statistics (INE) and SABI databases, this study explores the factors that influence manufacturing entrepreneurship clusters in the Spanish provinces by highlighting the importance of industrial localization and urbanization factors. At the industry level, our results support the existence of a significant Marshallian effect in the manufacturing sector, as more manufacturing entrepreneurship is likely to occur where there is a concentration of upstream firms and a strong labor market. In the case of urbanized economies, population size is positively related to manufacturing entrepreneurship, while population density is negatively related to it. Based on Marshallian theory, our paper's analysis of the spatial clustering of start-ups in the Spanish manufacturing sector can be useful to local and national policy makers planning to encourage entrepreneurship.
Unlocking Synergies: Exploring the Interplay of Cultural Intelligence, Job Autonomy, and Cross-Cultural Dynamics in International Employee Adjustment, Performance, and Satisfaction
(2023) Liu, Shiyu; Mach i Piera, Mercè
Purpose – To understand the relationship and interplay between cultural intelligence, job autonomy, and their effects on cross-cultural adjustment and, consequently, performance and satisfaction among international employees. (...) Originality/value – This research offers pioneering insights into the moderating role of job autonomy in the relationship between cultural intelligence and cross-cultural dynamics. It bridges a notable gap in the literature and offers a fresh perspective on international talent management.
Dropshiping: revisión de la literatura y situación en España
(2023) Longaron Sorigué, Roger; Valls Pasola, Jaume
Often, formulas are sought to help entrepreneurs and small and medium-sized enterprises (SMEs) have a business model that allows them to operate and expand globally at a low cost. Scalability and internationalization of the business model have become a general necessity for entrepreneurs and SMEs due to the limited size and demand of domestic markets. Therefore, entrepreneurs and companies must internationalize their operations to grow and develop. E-commerce-based businesses are a suitable option to achieve this and expand the business internationally; however, entrepreneurs and companies face the challenge of shipping their goods to foreign countries and the difficulties of delivering them to the end customer. This work aims to analyze and delve deeper into Dropshipping to shed light on its contribution in the context of Spanish e-commerce and assess its economic dimension. It also seeks to establish its theoretical framework and identify the companies that comprise it. Dropshipping allows entrepreneurs and SMEs to expand their product range without acquiring stocks, incurring the costs of storing such items, managing inventory, or handling delivery logistics—the well-known "last-mile delivery." Dropshipping offers various delivery options, such as discreet or customized packaging, including invoices and receipts from the company that hired the service. Our study, focused on Dropshipping, aims to describe the phenomenon, assess its scale in Spain, establish its theoretical models, highlighting its advantages and disadvantages, and propose solutions to some of its issues, such as those generated by information asymmetry presented in agency theory. We propose an efficient solution to this problem based on Blockchain technology and the use of smart contracts, as well as rapid international expansion mechanisms through growth hacking techniques.
A Comparative analysis on the Impact of Celebrity Endorsement on consumer purchase intentions of Fashion brands in India and Spain
(2021) Patel, Karan; Huertas García, Rubén
In 20th century, there has been a change in customer’s attitude towards lifestyle. Consumers give a lot of importance to brands. This is because consumers have become more selective and are much more aware about the products, thanks to the noise created by certain advertisement medium such as radio, newspaper, magazines, hoardings and websites. To attain a competitive edge, marketers use celebrity endorsement as an effective marketing strategy in order to fit their products in consumer’s mind. The central aim of this research article is to understand certain parameters of celebrity endorsement that affect the consumer’s purchase intension in the fashion industry. In order to compare the influence of cultural differences, the study focuses on two countries: India and Spain. The Indian sample consists of 249 respondents, while Spanish sample consists of 237 respondents. An online questionnaire was circulated containing two sections. The response was collected and processed with a statistical tool called STATA 16.1 using simultaneous equation (OLS). The results show a clear cultural influence on these two countries with respect to celebrity endorsement in fashion industry. The contributions of this research will help marketers to frame appropriate theory using celebrity endorsements, which will be fruitful for the brand on long-term basis.
The moderating role of innovation capability on the relationship between slack and firm performance
(2022) Zhang, Mengmeng; Argilés Bosch, Josep M.
The impact of organizational slack on firm growth always attracts a great academic concern. however, the investigation about the external factor that will affect the above-mentioned relationship can be barely found. This study undertakes an empirical analysis with regards to the moderating effect of innovation capability on the relationship between organizational slack and future firm growth. We applied a sample of 280 firms in Europe and 2520 years observation from 2011-2019. The result from fixed-effect model shows that unabsorbed slack positively affects future firm growth, also innovation capability can positively moderate the relationship between unabsorbed slack and firm growth. However, we didn’t find any evidence to support our same hypothesis in terms of absorbed slack. Additionally, we find that PP&E investment will promote the firm growth while the firm size has negative effect on firm growth.
Disentangling the relationship between R&D internationalization and corporate’s innovation performance – evidence from Chinese MNEs
(2022) Yu, Miao; Miravitlles Matamoros, Paloma
Development of the global economy makes a deeper level of interaction between the domestic and international markets in recent years. For this reason, more and more firms choose to internationalize part of their value chain in foreign countries, including research and development (R&D) activities. This paper aims to investigate the impact of R&D internationalization of Chinese MNEs on their corporate’s innovation performance in terms of intensity and diversity. Using data of the Top 100 MNEs from China in 2021, I perform an Ordinary Least Square (OLS) regression to test the model. The results indicate that there is a U-shaped relationship between the intensity of R&D internationalization and firm’s innovation performance and an inverted U-shaped relationship for the diversity of R&D internationalization. This paper expands the literature on innovation outcomes of R&D internationalization in the context of emerging economies and also provides guideline for those managers in MNEs to realize the threshold in the process of R&D internationalization to maximize their benefits.
FinTech and Bank Performance in Europe: A Text-mining Analysis
(2022) Xu, Feng; Sagarra Garcia, Martí
Este estudio tiene como objetivo explorar el impacto de la adopcion de la tecnologia financera bancaria (Bank FinTech) en la industria bancaria. A traves de un analisis de mineria de textos del informe anual de 48 bancos comerciales europeos de 2015 a 2021, este articulo define el grado de Bank FinTech para cada banco y examina la relacion entre el Bank FinTech y el desempeno bancario medido por el sistema CAMEL. Los resultados indican que el Bank FinTech esta relacionado positivamente con la suficiencia de capital, la calidad de los activos, la eficiencia de la gestion, el poder de generar ganancias y la liquidez. En general, la adopcion de Bank FinTech tiene un impacto positivo en el desempeno del banco. Este estudio es el primero en utilizar el analisis de mineria de texto para definir el indice de Bank FinTech para los bancos comerciales europeos y examinar su relacion utilizando el sistema CAMEL.
The relationship between environmental, social and governance pillars and financial performance in the era of financial technology and Covid-19. The case of the banking industry
(2022) Chiu, Kuan-Ling; Hernández Vivanco, Alfonso Antonio
We analyse the relationship between environmental, social and governance (ESG) pillars of sustainability and financial performance (FP) in the banking industry through evaluating profitability and market value. The indicator for profitability is return on assets (ROA) and for market value is Tobin’s Q. Furthermore, we examine two moderating effects to analyse (i) if the financial technology (Fintech) firms outperform traditional banks by participating in ESG activities, and (ii) the change of these relationships before and after the Covid-19 outbreak. The sample contains 697 firms, which includes banking and investment banking services in EU, US and Asia, and Fintech firms identified from the KBW and Nasdaq Fintech (KFTX) Indices and NASDAQ Insurance Index (IXIS) over a 4-year period (2017-2020). The analysis was performed using feasible generalised least square (FGLS). Our results show that depending on the measure of ESG pillar, a positive relationship between ESG performance and FP. Specifically, social scores have positive impact on the profitability whilst environmental scores have positive impact on the market value. Moreover, we find that the positive relationship between ESG and FP is stronger in Fintech firms. Similarly, the pandemic enhanced the positive influence of environmental scores on market value. However, the influence of social scores on market value turns into negative after pandemic. We also find that by involving in ESG activities Fintech firms can increase more market value than traditional banks, although this method may negatively affect their profitability after pandemic. We contribute to the sustainability literature in the financial industry. For academic implication, it is necessary to evaluate sustainability by three pillars rather than as a single construct unifying the three different pillars; for investor and practitioners, ESG is relevant to be consider as the non-financial indicators to assess the FP. In the future, we hope researchers could improve the limitation of the availability of post-pandemic data in this study.
Employment Protection and Labor Tax Avoidance
(2018) Solá Uyaguari, José Luis; Argilés Bosch, Josep M.
The present work aims to analyze the effect of labor reforms of employment protection on labor tax avoidance (LTA). Based on empirical studies related to tax avoidance and employment protection, the flexibility of laborreforms can lead to tax avoidance practices for social security contributions taking advantage on weak employment protection. Ravenda, Argilés-Bosch, & Valencia-Silva (2015)find consistent evidence that legally registered mafia firms(LMFs)are more involved in LTA than Lawful firms do. However, there is no evidence on the effect of level of employment protectionon labor tax avoidance, soan analysis of the impact that these reforms cause to the tax authorities and the need to regulate them is carried out.
The relationship between circular economy models and companies’ financial performance
(2020) Zurita Montaño, Jazmin; Bernardo Vilamitjana, Mercè
Purpose: The aim of this project is to analyze the relationship between circular economy models and financial performance. / Methodology: The sample consists of 15 companies that have been part of the Circular awards (winners, runners and finalist). The financial information has been obtained from Amadeus and comprises data from 2010 to 2018. Differences of means have been performed to detect differences between the implemented practices and financial performance (...)
Coworking Spaces and Entrepreneurship : Literature review and research agenda
(2020) Saka, Tugce-Nuray; Hormiga Pérez, Esther
With the growth of the sharing economy, coworking became a phenomenon of global interest. As the number of coworking spaces are increasing in world’s leading metropoles, the new smart look of cities also reflects on the changing image of working practices. Acknowledging the concurrently trending literature about the topic, the aim of this research is twofold: first, to classify the related themes and theories that explore the contingencies of coworking spaces and coworking through a systematic literature review and second, to propose a research agenda about the subject in order to highlight directions for future research. The methodology covers a bibliometric literature analysis of 51 existing articles from academic journals. This process is performed on the extracted data of contingencies, underpinning theories, and methodological details between the constructs from the collected articles based on coworking and entrepreneurship. The research contributes to the literature by developing a model that includes the adoption of basic theories from field of entrepreneurship, after establishing a comprehensive review of dominant analogies suggested so far. The findings of this research provide an agenda for future studies in terms of methodology, context and theoretical framework. Practical implications obtained from this study will help to build connections to reframe alternative transitions from sharing economy and to tackle the disruptive social and economic dimensions of this crisis, with an optimistic entrepreneurial focus.
Explicación de la intención y uso de la movilidad compartida individual en Barcelona mediante el uso de la teoría del comportamiento planificado
(2020) Rondon Choque, Alvaro; Forgas Coll, Santiago
El principal objetivo es determinar la intención de uso de vehículos de movilidad compartida individual (VMCI) mediante la teoría del comportamiento planificado (TPB) en la ciudad de Barcelona, así como establecer el impacto de cada variable en la intención y el uso de este tipo de vehículos (...)
Big data and Sentiment Analysis considering reviews from e-commerce platforms to predict consumer behavior
(2020) Pons-Muñoz de Morales, Sergi; Romaní Fernández, Javier, 1969-; Gil Lafuente, Jaime
Nowadays and since the last two decades, digital data is generated on a massive scale, this phenomenon is known as Big Data (BD). This phenomenon supposes a change in the way of managing and drawing conclusions from data. Moreover, techniques and methods used in artificial intelligence shape new ways of analysis considering BD. Sentiment Analysis (SA) or Opinion Mining (OM) is a topic widely studied for the last few years due to its potential in extracting value from data. However, it is a topic that has been more explored in the fields of engineering or linguistics and not so much in business and marketing fields. For this reason, the aim of this study is to provide a reachable guide that includes the main BD concepts and technologies to those who do not come from a technical field such as Marketing directors. This essay is articulated in two parts. Firstly, it is described the BD ecosystem and the technologies involved. Secondly, it is conducted a systematic literature review in which articles related with the field of SA are analysed. The contribution of this study is a summarization and a brief description of the main technologies behind BD, as well as the techniques and procedures currently involved in SA.
Impact of ISO 9001 and TPM Integration
(2020) Navia Núñez, Juan Felipe; Bernardo Vilamitjana, Mercè
During the recent years, Integrated Management System (IMS) has gained notable importance by researchers and practitioners due to the benefits of this practice. Thus, the aim of this research is to present and implement a model to integrate Total Productive Maintenance (TPM) and three different function-specific management system standards, namely ISO 9001:2015, ISO 45001:2018 and ISO 14001:2015. The methodology used is a content analysis based on a literature review that allowed identifying the common elements to propose the TPM ISO model and a case of study is developed to validate the proposal. Findings show a set of four phases as a framework to help organizations to deal with integration challenges. The originality of this investigation is threefold: the proposed TPM ISO model, the introduction of environmental management in TPM and its practical application with the case study.

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