La calidad e innovación como factores de diferenciación para el comercio electrónico de ropa interior de una marca latinoamericana en España

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dc.contributor.authorArroyo Cañada, Francisco Javier
dc.contributor.authorSánchez Torres, Javier Alirio
dc.contributor.authorSolé Moro, María Luisa
dc.date.accessioned2018-05-14T10:41:36Z
dc.date.available2018-05-14T10:41:36Z
dc.date.issued2017-11
dc.date.updated2018-05-14T10:41:37Z
dc.description.abstractThe main objective of this study is to determine whether satisfaction in buying underwear online is preceded by prod-uct quality and innovation, two of the most differentiators and competitive aspects in this sector. It was proposed to make a small empirical model to test the impact on satisfaction, taking as a case study Leonisa.com the Colombian company, which operates in Europe through electronic commerce. It was found that the mixture of quality throughout the value chain can generate satisfaction and customer loyalty, so a strategic orientation towards quality and innovation in e-commerce can maintain and positioning the company in a very competitive market
dc.format.extent10 p.
dc.format.mimetypeapplication/pdf
dc.identifier.idgrec675926
dc.identifier.issn1992-1896
dc.identifier.urihttps://hdl.handle.net/2445/122330
dc.language.isospa
dc.publisherPontificia Universidad Católica del Perú
dc.relation.isformatofReproducció del document publicat a: http://revistas.pucp.edu.pe/index.php/contabilidadyNegocios/article/view/19349
dc.relation.ispartofContabilidad y Negocios, 2017, vol. 12, num. 23, p. 52-61
dc.rightscc-by (c) Arroyo Cañada, Francisco Javier et al., 2017
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/es
dc.sourceArticles publicats en revistes (Empresa)
dc.subject.classificationComerç electrònic
dc.subject.classificationGestió de la innovació
dc.subject.classificationControl de qualitat
dc.subject.classificationRoba interior
dc.subject.otherElectronic commerce
dc.subject.otherInnovation management
dc.subject.otherQuality control
dc.subject.otherUnderwear
dc.titleLa calidad e innovación como factores de diferenciación para el comercio electrónico de ropa interior de una marca latinoamericana en España
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion

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