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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/228819
Perceived Impact of Gambling Advertising can Predict Gambling Severity among Patients with Gambling Disorder
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Abstract
There is growing evidence that gambling advertising disproportionately affects those ex-
periencing more severe gambling harm. Such association has been studied by recruiting
gamblers using online panels, by analysing registered users’ data from gambling websites,
and through surveys and focus group interviews. However, it is thought that these methods
tend to overestimate gambling severity. The present study employed a sample of gamblers
with a verified gambling disorder diagnosis (N = 210, 7.1% females, Mage = 39.4 years)
recruited for a period of under two years at a large public hospital. It examined the rela-
tionship between self-reported impact of gambling advertising, gambling preference (stra-
tegic versus non-strategic) and gambling modality (online versus in-person). The results
indicated that higher perceived impact of gambling advertising predicted higher gambling
severity, which supports previous findings obtained from non-clinical settings. However,
contrary to what was expected, strategic gambling and online gambling were not associ-
ated with higher perceived impact of gambling advertising, even though these groups are
believed to be exposed to more gambling marketing and advertising from gambling opera-
tors. The study aligns well with available scientific evidence proposing further restrictions
on gambling advertising regulation due to their disproportionate impact on those already
experiencing gambling harm.
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LOPEZ-GONZALEZ, Hibai, et al. Perceived Impact of Gambling Advertising can Predict Gambling Severity among Patients with Gambling Disorder. Journal of Gambling Studies. 2024. Vol. 40, num. 4, pags. 1787-1803. ISSN 1050-5350. [consulted: 17 of June of 2026]. Available at: https://hdl.handle.net/2445/228819