Document type
Bachelor thesisPublication date
Publication license
Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/180202
The disruption of a ditigal transformation in the in-store experience of a traditional grocery store
Journal Title
Authors
Director/Tutor
Journal ISSN
Volume Title
Related resource
Abstract
There is a clear evidence about the fact that food and grocery markets are one of the potential industries witnessing a significant demand worldwide. Focusing on the Spanish Grocery landscape, Mercadona’s business model has transformed the company into the most popular supermarket chain in Europe and it is being ranked as one of the world’s leadings brands. Nevertheless, specific questions have been raised about how those potential industries are currently managing their economic power and success. In the recent decade we recognize the rapid development of innovative technologies and the successful implementation of the different digitalization process and automatization systems in numerous industries; nevertheless, what is less clear is how much grocery store and convenience retail shops are properly investing on the most recent trends and if they are completely opened to challenge themselves with the new area of a technological transformation.
Description
Treballs Finals del Grau de d'Administració i Direcció d'Empreses, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2020-2021, Tutor: Montserrat Termes I Rifé
Subject (English)
Citation
Citation
CABALLERO NADALES, Marina. The disruption of a ditigal transformation in the in-store experience of a traditional grocery store. [consulted: 17 of August of 2026]. Available at: https://hdl.handle.net/2445/180202