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Article

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Accepted version

Publication date

2024

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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/217746

Visual Photography's Influences on Hotel Selection: An Analysis Using E-Booking as a Comparative Platform

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https://doi.org/https://doi.org/10.1504/IJECRM.2023.10061227

Abstract

In the digital era, the reservation and purchase of tourist services online have increased, with factors such as images playing a crucial role in consumers' decision-making when choosing a hotel on comparison sites like Booking.com. The aim of this study was to analyse the importance of appropriately using photographs, specifically of hotels, according to the tourist destination to be visited. This study employs a quasi-experimental design with four groups to investigate the impact of specific images on hotel selection according to the tourist destination (...)

Subject

Comerç electrònic, Turisme, COVID-19

Subject (English)

Electronic commerce, Tourism, COVID-19

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Articles publicats en revistes (Empresa)

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SÁNCHEZ TORRES, Javier Alirio, et al. Visual Photography's Influences on Hotel Selection: An Analysis Using E-Booking as a Comparative Platform. International Journal of Electronic Customer Relationship Management. 2024. Vol. 14, num. 2, pags. 128-142. ISSN 1750-0664. [consulted: 7 of August of 2026]. Available at: https://hdl.handle.net/2445/217746

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