Visual Photography's Influences on Hotel Selection: An Analysis Using E-Booking as a Comparative Platform

Abstract

In the digital era, the reservation and purchase of tourist services online have increased, with factors such as images playing a crucial role in consumers' decision-making when choosing a hotel on comparison sites like Booking.com. The aim of this study was to analyse the importance of appropriately using photographs, specifically of hotels, according to the tourist destination to be visited. This study employs a quasi-experimental design with four groups to investigate the impact of specific images on hotel selection according to the tourist destination (...)