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Please use this identifier to cite or link to this item: https://hdl.handle.net/2445/214549
The Link between Advanced Servitization, Global Distribution Channels and the Longitudinal Performance of Sales in International Markets
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Purpose The research presented in this paper has been conducted to understand the impact of advanced-servitized-products on the longitudinal sales performance of manufacturing companies across international markets. The research strives to understand how the onsite presence leverages this impact.
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SHLEHA, Waleed, VAILLANT, Yancy and CALLEJA-BLANCO, Jonathan. The Link between Advanced Servitization, Global Distribution Channels and the Longitudinal Performance of Sales in International Markets. International Marketing Review. 2023. Vol. 40, num. 4, pags. 718-738. ISSN 0265-1335. [consulted: 7 of August of 2026]. Available at: https://hdl.handle.net/2445/214549